Beauty advertisements affect women a lot

I found an interesting article in Yahoo.com. The article was talking how advertisement affect women's behavior in different ways. Women have much more pressure of media and the idea of what beauty is. Photoshop is the software that helps people edit their photos. Though the photoshop, the images and videos will look more perfectly, and makes people look more beautiful.

Beauty advertisement affect women's behavior in several ways. First, there is a model for every beauty product, and the models look perfect. They have perfect skin and shinny hair. You can find this kind of advertisements everywhere. The model is try to promote the results after apply the products. Makeup also plays an important role, through the advertisements, you find know that whether is her natural skin.

Also, many beauty advertisements are being promoted by the slim, beauty, tall models. They try to present that if you use the products you will be look like them.

In my personal experiences, women are really affected by advertisements a lot. For example, when I want to buy some clothes on line sometimes I only look at the models. If the models look good, I will expect the same results after I buy the clothes. However, sometimes you will find that the clothes you buy online are different after you wear. The colors , materials will be different from online. This is the marketing strategy, everyone wants to be look good and beauty. So the marker use the young, beauty model to attract the consumers to buy their products.

Dove's advertisement presented a good idea: the dove self-esteem, to be real beauty.

Dr Pepper “Hunt for the Unbelievable”

Hello, my name is Brandy Smith and I am majoring in both art and business at Pacific Lutheran University, my concentrations are on two dimensional fine art and marketing. I am from Tacoma Washington and am an avid artist. During this blog project I will be informing you about online visual ad “banners” on the web and evaluating different aspects of them and results of implementation banners by different companies that are in the cosmetic and soft drinks industries.

I found this interesting article about a new Dr Pepper campaign on the New York Times site recently.

There is this new Dr Pepper campaign that is taking place only online, it is centered on the “unbelievable” characters like seen on their recent TV commercials. It is called “Hunt for the Unbelievable,” and the point of the campaign is to invites consumers to search various sections of Yahoo to find the characters and to qualify for a sweepstakes.

Yahoo is producing the rich-media ads for its campaign with PointRoll, the sweepstakes is to win an “unbelievably satisfying” trip worth $10,000 (which the winner will create them self with Promotions.com). The campaign on yahoo.com began on Jan. 18 and is scheduled to run through March 31 with an estimated budget of $700,000 to $900,000.

The campaign is indicative of the increasing interest among marketers in having online versions of ads that run in traditional media like television, radio, magazines and newspapers. The set-up for the Hunt for the Unbelievable, at http://dietdrpepperhunt.yahoo.com/music, begins with this explanation: “The members of ‘I Exist!’ support group have gone missing. Help Diet Dr Pepper Guy find them, and you’ll be entered for a chance to win an unbelievably satisfying getaway!” It’s kind of fun to play and is well worth wasting a couple of minutes on.

The City of Cyclists

Finally I am writing my really first blog that I was looking so much forward to! Let me first of all introduce myself. I live in Copenhegn that is capital city of little Scandinavian country – Denmark. However I was born in St.-Petersburg (Russia) and relocated to Denmark when I was young together with my parents. Today I am a lucky exchange student at Pacific Lutheran University of Tacoma where I take my last semester at school of Business. My major and biggest interest t is marketing and I will therefore focus on the different innovative AD approaches that I’ve encountered through recent time.

Since I am from Europe my blog will primarily refer to European and of course also Danish methods of untraditional advertisement. Actually I can compare Denmark to PLU – a small, cozy and sustainable community of people that cares about environment and creates different ways to protect it. Copenhagen is the first city in the world where we have the highest amount of bicycles pr inhabitant and was nominated to “the City of Cyclists”. Danes prefer to take a bicycle to their job or educational institution rather than use a car that pollutes environment. Moreover Danes encouraging all Copenhagen’s visitors to apply the same method of transportation and therefore offering free city bicycles for all that are interested to try it!

 If one day you are will travel to Denmark, I will advice to take that advantage and simply use our city bike that is synonymous with Copenhagen. In fact, the official gift from The City of Copenhagen to American president Bill Clinton, when he visited Copenhagen in 1997, was a specially designed city bike called "City Bike One"! The bicycles are free and completely safely to use due to the fact that there are bicycle tracks along the main roads everywhere in Copenhagen and actually all cities and town in Denmark.

Lots of people associate Copenhagen with its city bicycles and that is a reason why different companies have chosen to put their advertisements on bicycles wheels or on the map of Copenhagen that placed in front of the user.  People will always remember that adventure and in most situations their subconsciousness will remember advertisement that was placed in the used bicycle.

I am very proud of my sustainable city and hope that you will one day experience Copenhagen as well! I hope that you liked my blog and ooking forward to write about other new and different advertisements that were recently initiated. I think it will probably be a Danish one again, but am and not sure yet :)

www.bycyklen.dk/english/thecitybikeandcopenhagen.aspx

Hello

Hi guys, I am Elena and I am going to write about different AD approaches this weekend. Looking forward to see your comments!!!

Second Introductory

We are a group of three students from Pacific Lutheran University how are all major in Marketing. For this blog we have choose to focus on two industries for our topic: advertisement of cosmetic products and soft drinks industries as our interest areas. However we are going to divide our broad focus area into three different sections listed below:

Elena Chalapanova’s interest are in how the innovational advertisement is applied by different companies today in order to distinguish themselves and catch customers attention in the most efficient way. Moreover it will be interesting to read and see how the new ideas are created today, compared to the traditional way of advertising.

Brandy Smith’s blog area is focused on banner internet advertisement and evaluation of different aspects and results of implementation such promotions by different companies that are in cosmetic products and soft drinks.

Mandy (Shaojun Lin)’s interest is in how advertisements affect a customer and how these advertisements are affect consumer's shopping behaviors.

We hope that our blog will catch your attention! We are looking forward to work on this blog, and we hope to bring news and interesting information for our subscribers!!! We will be pleased to answer all your questions and remark on your comments.

Introductory

We are Pacific Lutheran University students who are all majors in business - more specific marketing. In our e-marketing class we are making blogs and we’ve decided to concentrate our blog on internet advertisement. The three of us are girls and our choice of interest industries for this blog are beauty/cosmetic products and soft drinks industries.

http://www.plu.edu/busa/