Nearly 30% of Beauty Ads are Faked

It is said that nearly 30% of beauty ads are faked. Beauty companies use ads to attract customers to buy their products.Some companies overstate the facts like the airbrushing and false eyelashes in advertisements.For example,L'Oréal's hair advertisement: Back in November, talked about Cheryl Cole and her hair extensions . Another example, a Rimmel advertisements in few years ago, showed that the digitally enhancing Kate Moss's eyelashes which was artificial lashes.
I found one L'Oréal eyelash ad which is L'Oréal ultra 's volume collagen mascara, the model was Eva Longoria presented eyelash with collagen, and use it on your eyelash will be 12 times impacted. This ad also presented the artificial eyelash.


According to The Sun , 28% of commerical ads in magazines, the pictures were artificially enhanced. For example, 23% of Maybeline shampoo ads used artificial hair. Also, The Sun found that the newest issues of some popular women's magazine, and Clinical psychologist Dr Linda Papadopoulos said: "Women are being set up to feel like failures.". What's more, The Sun said the 44% of commerical ad were artificially changed but they do not admit it. However, Rimmel admit ed that 58% of their ads are artificially enhanced.

We know that advertisement is one of the tools that companies use to communicate with consumers, however, sometimes they may overstate the truths. As a smart consumers, we should choose the products wiselly.

How Do You Say L’Oréal in Spanish?

It took a while for many advertisers to recognize the growing economic power of Hispanic America, but the results of the 2000 census helped to persuade the laggards of their need to address this fast-growing demographic group. The data now being released from the 2010 census are underlining those convictions. Estimates are that the Hispanic population will exceed 50 million and account for 16.3 percent of the total for the country.

“For us, Hispanic consumers are a very, very important target,” says Marc Speichert, chief marketing officer at L’Oréal USA in New York, part of the giant cosmetics, fragrance and beauty-products company L’Oréal. “We see it as a growth opportunity for the future,” he adds, “and are increasing the spending” for ads in Spanish.

The introduction of the Web site clubdenoveleras.com represents the national start of the club, which had previously been active with events in local Telemundo markets that enabled fans to meet the stars of their favorite shows.

The Web site is the result of a collaboration among L’Oréal USA, Telemundo and the New York office of Moxie Interactive, which is the digital agency of record for L’Oréal USA. There is also a mobile version of the Web site. The content of clubdenoveleras.com, most of it entirely in Spanish, includes video clips, photographs, articles and a beauty blog. Visitors can also interact with other ardent admirers of telenovelas as well as join a loyalty program that gives out points for activities like watching videos and clicking on the L’Oréal USA product ads on the site.

The points can be redeemed for prizes like autographed photos of novela stars; “saludos,” or pretaped greetings from stars; Telemundo merchandise; and L’Oréal USA beauty products.

The goal of introducing the Web site is “to go beyond events” in the local markets, says Jacqueline Hernández, chief operating officer at the New York office of the Telemundo Communications Group, and offer telenovela aficionados something that “can go 365 days, 24/7.”

Organic beauty products

Today People become more and more aware of an Organic Solution of skin and body care. Natural Skin Care has many organic and natural skin products for you to choose from. Skin covers every part of our body and we need to care, nourish and protect it. Different lines of natural skin cleansers are the perfect natural skin treatment to bring out your skin natural tones. Natural skin treatment for every skin types is available on market today.

A beauty product made with synthetics, or even ultra-processed natural ingredients, is not good for your skin or overall health. Natural, nontoxic cosmetics are the organic fruit of your beauty diet.



Cleanses your face morning and evening without drying it out the way soap can. Soap might leave your skin feeling clean, but it can upset the water/oil balance by completely stripping away natural oils.


Synthetic ingredients are not only harmful to humans and the environment, but are actually less effective than natural and organic ingredients. Pure ingredients from nature work with your skin and body to boost healing and regeneration.
What are Natural Cosmetics?


Natural cosmetics are made with ingredients from plants, minerals, and certain animal-derived ingredients, either untreated or treated with other natural ingredients. Pure, natural ingredients are minimally processed to preserve the natural benefits the ingredient holds.
So what is the hot trend in beauty today ? It is Going green.!!!

Cheerwine & Facebook Marketing

Chances are you’ve never heard of Cheerwine, but if you do know the name you may well be stockpiling glass bottles of it by the case.

The principal online distributor of this 94-year-old North Carolina specialty has a mystery on its hands: why, pray tell, is there a Cheerwine boom? “Sales have tripled since December,” said David Rivers, the president of Keg Works, a Buffalo-based Internet retailer of old-timey sodas and drink-related products.

Mr. Rivers has several theories about the Cheerwine sales spike, and his top suspects are Facebook and Twitter. “You have to understand that Cheerwine has a huge cult following,” he said, “and the people who love it are fanatics. One of them described it to me as ‘adult crack.’ ”

Recently KegWorks has been promoting Cheerwine heavily in social media “and on Twitter and on our own blog, and suddenly the fanatics are talking to each other, giving people who have moved away from the South the sudden realization that there is the possibility of ordering it,” he said.

For many, Mr. Barbitta said, “it connects people back to their roots, if they went to North Carolina State or Duke or Chapel Hill,” so their connection, he added, “is emotional,” thus the power of the social-network association. Cheerwine has more than 63,000 fans on Facebook.

Coca Cola Commercials 2011

Coca-Cola Company launched a lot of new ads at the beginning of 2011. For example, during the Superbowl XLV: Steelers vs Packers.

1. In the ad there are two guards stand on one side of a border in the older times. They are pacing back and forward giving each other dirty looks. Suddenly, there is a piece of garbage blows from one side to the other. The man on the side uses his sword to stab the garbage and then throws it back on the other side of the border with an angry noise. Then we can hear the refreshing sound of a bottle of Coke opening. The guy with who has the drink decides to share, but they don't want to break the rules.Finally, the other guy who also drinks the coke.


2.Coca Cola Commercial - "Reasons To Believe"
Advertising for Latin American,and the song is good.


3. Aishwarya - Coca Cola Commercial " Come to Coca-Cola"
It is an interesting ad, but it is hard to understand because it is an Indian ad.


4.Coca Cola "What Goes Around Comes Around"


Coca Cola Company has many successful ads and they attracted a lot of consumers to buy their products. Also, their ads are interesting.Coca cola's marketing campaign is to emphasize positive outlook.They are effective because the ads were placed at the right time, for example,during the Superbowl XLV Coca-Cola company lauched out the ad:Steelers vs Packers.Also, their ads are insteresing and meaningful, for example,the ad"Reasons To Believe", presenting the idea that life is meaningful and enjoyable. . What's more important, Cola-Cola company lauched differnt types of ads in different counties based on their languages.

Is it a decent way to advertise ???

Hello everybody, today I am going to write about decency in advertisements. Whether it is relevant to apply controversially subjects in advertisement for at catch the consumers’ attention? Is it relevant to apply half naked picture of women? And can it give the expected attention and the expected profit? Many firms apply controversially subjects for at catch the consumers attention and Danish established company Cult A/S has created that kind of advertisement for its products. The whole idea from the beginning of the soft drink Cult was about to compete with energy drink – RED BULL that was prohibited in Denmark due to the high contain of caffeine. However Red Bull was launched to the Danish market 1 year ago during the recession period just with lower contain of caffeine then for example in USA.

Lately Cult became synonymous with a party, energy and beautiful young people having fun at European night clubs. Soft drinks were even occasionally freely given by lightly dressed “ads-girls”. However that wasn’t enough for the company and ithas created CULT-SHAKER that became a substitute for beer and contains 4,8 % vol.
In order to promote new product CULT A/S created most indecent advertisements targeted towards young people. Earlier there had been big discussion in Denmark about Cult Shakers’ advertisement for the pornographic pictures that were placed in public places such as bus stops.

One of advertisement depicts two naked women in an intimate embrace, and the text is "Enjoy Shaker – with a twist". One of the women holds a product (bottle) in her hand.

Others shows either naked body of a man and a woman showed below.

The advertisement for Cult Shaker has an sexual content and many persons could be induced abortion and affronted. The following was published in the Danish medias afterwards:

Consumers' ombudsman has among other things written to society, when a firm market a product in the authorities; have to take into consideration at the advertisement looks of all section of the populations. This form of conscious provocative marketing, which contemporary push and affront a lager number persons, is after Consumers' ombudsman understanding unethical and ought to not find place.



I believe the advertisement from Cult Shaker is suitable to target groups which are between 16 and 50, but I entirely agree with consumers' ombudsman about the advertisement looks of all section of the populations. I believe it was incorrect of Cult Shaker that published their advertisement in public places. However it shouldn’t be a big deal to place that kind of advertisements in clubs, coffe shops etc. Companies promoting its products in this way must take into consideration whether it is published in order to achieve the particular target group and not to outrage the others.

What is your is your opinion guys? I would love to discuss it with you here!!!!