It is said that nearly 30% of beauty ads are faked. Beauty companies use ads to attract customers to buy their products.Some companies overstate the facts like the airbrushing and false eyelashes in advertisements.For example,L'Oréal's hair advertisement: Back in November, talked about Cheryl Cole and her hair extensions . Another example, a Rimmel advertisements in few years ago, showed that the digitally enhancing Kate Moss's eyelashes which was artificial lashes.
I found one L'Oréal eyelash ad which is L'Oréal ultra 's volume collagen mascara, the model was Eva Longoria presented eyelash with collagen, and use it on your eyelash will be 12 times impacted. This ad also presented the artificial eyelash.
According to The Sun , 28% of commerical ads in magazines, the pictures were artificially enhanced. For example, 23% of Maybeline shampoo ads used artificial hair. Also, The Sun found that the newest issues of some popular women's magazine, and Clinical psychologist Dr Linda Papadopoulos said: "Women are being set up to feel like failures.". What's more, The Sun said the 44% of commerical ad were artificially changed but they do not admit it. However, Rimmel admit ed that 58% of their ads are artificially enhanced.
We know that advertisement is one of the tools that companies use to communicate with consumers, however, sometimes they may overstate the truths. As a smart consumers, we should choose the products wiselly.
Interesting! I definitely think this is true and wouldn't be surprised if even more ads were enhanced due to the high use of photoshop and digitial imaging in magazine ads. It is really easy to tell that certain ads such as mascara are not real.. you can tell the girl is wearing fake lashes..it's annoying that in addition to wearing makeup to cover "flaws" of these models they are using photoshop to remove any additional wrinkles, blemishes etc. and make other things "perfect"..
ReplyDeleteI believed so, due to the high use of photoshop, many beauty ads are artifically enhanced, actually, not only beauty ads, a lot of commerical ads are artifically changed, they want to show the "perfect" model to audiences, to attract more customers to buy their products.
ReplyDeleteI followed the link to the Sun story. It's interesting that complaints regarding the L'Oreal Elvive shampoo ad were not successful as the ads had disclaimers.
ReplyDelete