Is it a decent way to advertise ???

Hello everybody, today I am going to write about decency in advertisements. Whether it is relevant to apply controversially subjects in advertisement for at catch the consumers’ attention? Is it relevant to apply half naked picture of women? And can it give the expected attention and the expected profit? Many firms apply controversially subjects for at catch the consumers attention and Danish established company Cult A/S has created that kind of advertisement for its products. The whole idea from the beginning of the soft drink Cult was about to compete with energy drink – RED BULL that was prohibited in Denmark due to the high contain of caffeine. However Red Bull was launched to the Danish market 1 year ago during the recession period just with lower contain of caffeine then for example in USA.

Lately Cult became synonymous with a party, energy and beautiful young people having fun at European night clubs. Soft drinks were even occasionally freely given by lightly dressed “ads-girls”. However that wasn’t enough for the company and ithas created CULT-SHAKER that became a substitute for beer and contains 4,8 % vol.
In order to promote new product CULT A/S created most indecent advertisements targeted towards young people. Earlier there had been big discussion in Denmark about Cult Shakers’ advertisement for the pornographic pictures that were placed in public places such as bus stops.

One of advertisement depicts two naked women in an intimate embrace, and the text is "Enjoy Shaker – with a twist". One of the women holds a product (bottle) in her hand.

Others shows either naked body of a man and a woman showed below.

The advertisement for Cult Shaker has an sexual content and many persons could be induced abortion and affronted. The following was published in the Danish medias afterwards:

Consumers' ombudsman has among other things written to society, when a firm market a product in the authorities; have to take into consideration at the advertisement looks of all section of the populations. This form of conscious provocative marketing, which contemporary push and affront a lager number persons, is after Consumers' ombudsman understanding unethical and ought to not find place.



I believe the advertisement from Cult Shaker is suitable to target groups which are between 16 and 50, but I entirely agree with consumers' ombudsman about the advertisement looks of all section of the populations. I believe it was incorrect of Cult Shaker that published their advertisement in public places. However it shouldn’t be a big deal to place that kind of advertisements in clubs, coffe shops etc. Companies promoting its products in this way must take into consideration whether it is published in order to achieve the particular target group and not to outrage the others.

What is your is your opinion guys? I would love to discuss it with you here!!!!