Dr Pepper “Hunt for the Unbelievable”

Hello, my name is Brandy Smith and I am majoring in both art and business at Pacific Lutheran University, my concentrations are on two dimensional fine art and marketing. I am from Tacoma Washington and am an avid artist. During this blog project I will be informing you about online visual ad “banners” on the web and evaluating different aspects of them and results of implementation banners by different companies that are in the cosmetic and soft drinks industries.

I found this interesting article about a new Dr Pepper campaign on the New York Times site recently.

There is this new Dr Pepper campaign that is taking place only online, it is centered on the “unbelievable” characters like seen on their recent TV commercials. It is called “Hunt for the Unbelievable,” and the point of the campaign is to invites consumers to search various sections of Yahoo to find the characters and to qualify for a sweepstakes.

Yahoo is producing the rich-media ads for its campaign with PointRoll, the sweepstakes is to win an “unbelievably satisfying” trip worth $10,000 (which the winner will create them self with Promotions.com). The campaign on yahoo.com began on Jan. 18 and is scheduled to run through March 31 with an estimated budget of $700,000 to $900,000.

The campaign is indicative of the increasing interest among marketers in having online versions of ads that run in traditional media like television, radio, magazines and newspapers. The set-up for the Hunt for the Unbelievable, at http://dietdrpepperhunt.yahoo.com/music, begins with this explanation: “The members of ‘I Exist!’ support group have gone missing. Help Diet Dr Pepper Guy find them, and you’ll be entered for a chance to win an unbelievably satisfying getaway!” It’s kind of fun to play and is well worth wasting a couple of minutes on.