Pepsi-Cola, sold by PepsiCo, lost its spot as the No. 2 soft drink in the United States to Diet Coke, sold by the Coca-Cola Company, according to sales rankings for 2010 compiled by the trade publication Beverage Digest. Pepsi-Cola fell to third place in the rankings; the Coca-Cola brand remained in first place. It was the first time that soft drinks sold by the Coca-Cola Company finished first and second in the rankings.
Many blame this drop in sales on Pepsi-Co’s failure to use traditional marketing strategies as strangely as Coca-Cola. They relied heavily on online advertisement and sponsoring charities as a way to promote their product during the past few years, and though these projects were popular, they didn’t translate in to sales.
This go to show that even with the increase of the internet as a marketing media, it still isn’t a substitute for traditional marketing platforms like TV quite yet.
Wall Street Journal News Hub: Pepsi Loses Fizz to Coke
I personally prefer Pepsi over Coke products. I am a little surprised that Diet Coke won over second place because the distinction of a Diet drink selling more than a primary like Pepsi. I do find it interesting that Pepsi hasn't been advertising as much on TV besides using Snoop Dogg or Britney Spears and that might be the reason they haven't sold as much. I think Pepsi should revamp their marketing campaign and bring back the "cool factor" which would hopefully increase their sales. Do you have any other ideas as to why Pepsi isn't selling as much or do you beleive its soley because of their lack of creative TV presence?
ReplyDeleteI can't remember the last Pepsi ad I saw to be honest. But I can tell you that my favorite soft drink commercials are the Coke Zero ones with the two "Coke Guys." It is not surprising to me that Pepsi has fallen to 3rd behind Coke and...Coke.
ReplyDelete~Z
Pepsi has taken a different route with increasing ad spent online. It seems that for FMCG with low consumer involvement and low prices it is more important to reach the target audience through traditional media channels, just to remind the consumer of the product. High reach and high frequency can be achieved better through TV than online.
ReplyDelete