Friday, April 15, 2011

Soft drinks ADS + beauty = not always good

All right guys, now our blog has been active for a while and our readers are still confused about the fact why we have chosen to mix this two apparently different topics in one. So now it is a time to consolidate them together as it the idea was in the beginning. So what has the soft drink industry in common with the beauty products today?

Well, firstly I am confused about it as well and actually would like to have your opinion! Looking at lots of recent commercials promising you a fresher and better look, I am that skeptical customers and just do not believe its statements.

http://www.zenithinternational.com/news/press_release_detail.asp?id=284

“The beverage industry believes that all beverages, including carbonated soft drinks, can be part of a healthy and balanced lifestyle,” says Tracey Halliday, spokeswoman for the American Beverage Association. She points out that many of the beverage industry’s products, including bottled waters, juices, sports drinks, and diet soft drinks, can be catalysts to health, beauty and fitness.




Consumers are turning away from sugary sodas because of the potential link to obesity. Yet "there is very little evidence that diet sodas help people lose weight," says Nestle. "In fact, one study suggested that people use diet drinks to help justify eating more calories." Experts do agree that low or zero calorie soft drinks are better than sugary regular sodas. In my opinion everything that is artificial sweetened cannot be healthy for your body and should not be advertised as “lose weight and become more beautiful”.

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