GreenWashing

The incredible growth of the organic market has unfortunately created the growth of some untruth organic products claims. In the organic food sector the U.S. Department of Agriculture has very strict standards and organic certifiers used to be good about validating organic label claims. However when it comes to the body care products, there are several problems that are apparent.



For example, looking at Africa’s best organics’ and kids products and on its ingredients, there is a little evidence that these products contain significant quantities of organic ingredients. When the companies use “organic” on the product label, while it contains only a small amount of organic ingredients or even not at all, the organic label becomes pointless. In my opinion, greenwashing is the matter that the entire organic sector should be aware of, otherwise consumers will not believe that the organic label is honestly justified. Looking at the Africa’s best Organics’ and Kids products and its prices, it is hard to believe that these products are truly organic. Moreover the list of Ingredients is outrageous and has nothing to do with organic ingredients.