GreenWashing

The incredible growth of the organic market has unfortunately created the growth of some untruth organic products claims. In the organic food sector the U.S. Department of Agriculture has very strict standards and organic certifiers used to be good about validating organic label claims. However when it comes to the body care products, there are several problems that are apparent.



For example, looking at Africa’s best organics’ and kids products and on its ingredients, there is a little evidence that these products contain significant quantities of organic ingredients. When the companies use “organic” on the product label, while it contains only a small amount of organic ingredients or even not at all, the organic label becomes pointless. In my opinion, greenwashing is the matter that the entire organic sector should be aware of, otherwise consumers will not believe that the organic label is honestly justified. Looking at the Africa’s best Organics’ and Kids products and its prices, it is hard to believe that these products are truly organic. Moreover the list of Ingredients is outrageous and has nothing to do with organic ingredients.

Funny Japanese Soda Drink Ad

The ad is so funny, it shows people that a tiny young girl ran toward the big lemon, she faced and squeezed the lemon,then the lemon turned in to the lemon soda drink, like magic.The lemon screams when you hug it,plus the sound it makes funny, I like this commercial just because it is funny.The ad is attractive and creative, and after I saw this ad, I will buy this soda drink too.It is said that the technique of Japan of hugging lemons until turn into lemon it is a difficult technique.The only thing is that the ad is not reliable because the lemon is very big,however you hug and squeeze the lemon, it will not turn into a soda drink.

Says ‘Cheers’ to Expanding

The drink is Cheerwine, a wine-colored, highly carbonated soda with a flavor blend that includes wild cherry. Cheerwine has been family-owned since its introduction in 1917 and has a devoted following in its home market of North Carolina. Cheerwine is distributed in 12 states and is also sold online, where demand has recently increased significantly. For the brand’s 100th anniversary, Cheerwine executives want to expand distribution to all 50 states.

The campaign has a budget for this year estimated at $2 million to $4 million — a hefty amount for a brand that, according to Kantar Media, a unit of WPP, spent $44,000 to advertise in major media in 2009 and only $15,000 last year. The heart of the campaign is a bold declaration that Cheerwine is a “legend.” The brand’s logo reads: “Drink Cheerwine soft drink. Legend since 1917.” Ads in various venues carry the word “Legend,” followed by this phrase: “Born in the South. Raised in a glass.”

The new campaign includes television and radio commercials, outdoor advertising and signs in stores, along with a cheeky Web site whose name, itsasoftdrink.com, signals that it is aimed partly at confused consumers who believe that Cheerwine is a wine. There is, in addition, an extensive presence in social media, on the theory that Facebook and Twitter have an advantage in this digital age in building the enthusiastic word-of-mouth that in marketing circles is known as buzz.

“Three things define the brand,” Mr. Barbitta says, listing them as “authenticity”; the fact that it is “very differentiated,” in that “nothing tastes like it”; and its status as “a dynamic brand, a brand on the move” as “consumers are starting to discover it.” In that regard, “digital is our friend,” he adds, citing the “emotional connection” that can be made on Web sites like Facebook, where the Cheerwine page facebook.com/Cheerwine has more than 67,000 fans.

The closest Cheerwine seller to PLU is Fred Meyer on 1100 N Meridian, Puyallup, WA 98371

Estée Lauder Beauty Empire: Mrs. Lauder

Estée Lauderis a company that produces and sells skin care, makeup, fragrance and hair care products. The products are sold around world in more than 150 countries. The company has several brand names include: Estee Lauder, Aramis, Clinique, Origins, MzAzC, Bobbi Brown, La Mer and Aveda. They also licensee their fragrances and sold by their brand names.

Estée Lauder is a great people of the cosmetics industry, she presented the idea of " jars of hope" of beauty creams.She died when she was 97 years old. The company Estée Lauder was found bt Mrs.Lauder and Mr.van Ameringe in 1946.


The picture shows us that Mrs. Lauder was introducing the products for customers at the store. (From: A Lifetime of Beauty)

One of the reasons that Estée Lauder was successful because of her hard working efforts. During the period when Mrs. Lauder was still in her business, she loved to touch her customers. She often showed up at stores when the new products came out. Also, her marketing strategies were also successful. She knew the rewards was important,and she was known for the free simple and " gift with purchase" in the industry. What's more important, she spent $50,000 for advertising by an agency.

Mrs.Lauder ran world-of-moth campaigns before the marketing become mainstream. Her slogan was" telephone, telegraph, tell a woman. Jane Lauder her grandson said " she was the best saleswoman ever:she just kept going, kept convincing you." Her success because of her insistence, she insisting on touching every customers.“I wanted a goal, I wanted to be the top of something,” Estée Lauder says. “I would stop at nothing.”

Mrs.Lauder told us that the successful marketing strategy is about hardworking, insistence, touch customers, and word-of- mouth. To touch customers is a good way to make the free advertisements for the company. Word-of-mouth is good marketing advertising tool that make more and more customers aware the company and products. If we want to be successful, we should insist doing it and do not give up

Pepsi Goes to 3rd Place

Pepsi-Cola, sold by PepsiCo, lost its spot as the No. 2 soft drink in the United States to Diet Coke, sold by the Coca-Cola Company, according to sales rankings for 2010 compiled by the trade publication Beverage Digest. Pepsi-Cola fell to third place in the rankings; the Coca-Cola brand remained in first place. It was the first time that soft drinks sold by the Coca-Cola Company finished first and second in the rankings.

Many blame this drop in sales on Pepsi-Co’s failure to use traditional marketing strategies as strangely as Coca-Cola. They relied heavily on online advertisement and sponsoring charities as a way to promote their product during the past few years, and though these projects were popular, they didn’t translate in to sales.

This go to show that even with the increase of the internet as a marketing media, it still isn’t a substitute for traditional marketing platforms like TV quite yet.

Wall Street Journal News Hub: Pepsi Loses Fizz to Coke

Soft drinks ADS + beauty = not always good

All right guys, now our blog has been active for a while and our readers are still confused about the fact why we have chosen to mix this two apparently different topics in one. So now it is a time to consolidate them together as it the idea was in the beginning. So what has the soft drink industry in common with the beauty products today?

Well, firstly I am confused about it as well and actually would like to have your opinion! Looking at lots of recent commercials promising you a fresher and better look, I am that skeptical customers and just do not believe its statements.

http://www.zenithinternational.com/news/press_release_detail.asp?id=284

“The beverage industry believes that all beverages, including carbonated soft drinks, can be part of a healthy and balanced lifestyle,” says Tracey Halliday, spokeswoman for the American Beverage Association. She points out that many of the beverage industry’s products, including bottled waters, juices, sports drinks, and diet soft drinks, can be catalysts to health, beauty and fitness.




Consumers are turning away from sugary sodas because of the potential link to obesity. Yet "there is very little evidence that diet sodas help people lose weight," says Nestle. "In fact, one study suggested that people use diet drinks to help justify eating more calories." Experts do agree that low or zero calorie soft drinks are better than sugary regular sodas. In my opinion everything that is artificial sweetened cannot be healthy for your body and should not be advertised as “lose weight and become more beautiful”.

Smoothie for Beauty

Today some of the more liquid Smoothies are considered as a soft drinks. Those are made out of fresh fruits that are very healthy for our body and skin. Lately I have checked the one that we have on the corner of the pacific avenue and very close to the PLU. Probably most of you know that place, however check their website out ;)

http://www.emeraldcitysmoothie.com/

You can also make a healthy smoothie by yourself. Here you can see an example have to make one:



So actually soft drinks has a lot to do with our external beauty anyway... :)

Nearly 30% of Beauty Ads are Faked

It is said that nearly 30% of beauty ads are faked. Beauty companies use ads to attract customers to buy their products.Some companies overstate the facts like the airbrushing and false eyelashes in advertisements.For example,L'Oréal's hair advertisement: Back in November, talked about Cheryl Cole and her hair extensions . Another example, a Rimmel advertisements in few years ago, showed that the digitally enhancing Kate Moss's eyelashes which was artificial lashes.
I found one L'Oréal eyelash ad which is L'Oréal ultra 's volume collagen mascara, the model was Eva Longoria presented eyelash with collagen, and use it on your eyelash will be 12 times impacted. This ad also presented the artificial eyelash.


According to The Sun , 28% of commerical ads in magazines, the pictures were artificially enhanced. For example, 23% of Maybeline shampoo ads used artificial hair. Also, The Sun found that the newest issues of some popular women's magazine, and Clinical psychologist Dr Linda Papadopoulos said: "Women are being set up to feel like failures.". What's more, The Sun said the 44% of commerical ad were artificially changed but they do not admit it. However, Rimmel admit ed that 58% of their ads are artificially enhanced.

We know that advertisement is one of the tools that companies use to communicate with consumers, however, sometimes they may overstate the truths. As a smart consumers, we should choose the products wiselly.

How Do You Say L’Oréal in Spanish?

It took a while for many advertisers to recognize the growing economic power of Hispanic America, but the results of the 2000 census helped to persuade the laggards of their need to address this fast-growing demographic group. The data now being released from the 2010 census are underlining those convictions. Estimates are that the Hispanic population will exceed 50 million and account for 16.3 percent of the total for the country.

“For us, Hispanic consumers are a very, very important target,” says Marc Speichert, chief marketing officer at L’Oréal USA in New York, part of the giant cosmetics, fragrance and beauty-products company L’Oréal. “We see it as a growth opportunity for the future,” he adds, “and are increasing the spending” for ads in Spanish.

The introduction of the Web site clubdenoveleras.com represents the national start of the club, which had previously been active with events in local Telemundo markets that enabled fans to meet the stars of their favorite shows.

The Web site is the result of a collaboration among L’Oréal USA, Telemundo and the New York office of Moxie Interactive, which is the digital agency of record for L’Oréal USA. There is also a mobile version of the Web site. The content of clubdenoveleras.com, most of it entirely in Spanish, includes video clips, photographs, articles and a beauty blog. Visitors can also interact with other ardent admirers of telenovelas as well as join a loyalty program that gives out points for activities like watching videos and clicking on the L’Oréal USA product ads on the site.

The points can be redeemed for prizes like autographed photos of novela stars; “saludos,” or pretaped greetings from stars; Telemundo merchandise; and L’Oréal USA beauty products.

The goal of introducing the Web site is “to go beyond events” in the local markets, says Jacqueline Hernández, chief operating officer at the New York office of the Telemundo Communications Group, and offer telenovela aficionados something that “can go 365 days, 24/7.”

Organic beauty products

Today People become more and more aware of an Organic Solution of skin and body care. Natural Skin Care has many organic and natural skin products for you to choose from. Skin covers every part of our body and we need to care, nourish and protect it. Different lines of natural skin cleansers are the perfect natural skin treatment to bring out your skin natural tones. Natural skin treatment for every skin types is available on market today.

A beauty product made with synthetics, or even ultra-processed natural ingredients, is not good for your skin or overall health. Natural, nontoxic cosmetics are the organic fruit of your beauty diet.



Cleanses your face morning and evening without drying it out the way soap can. Soap might leave your skin feeling clean, but it can upset the water/oil balance by completely stripping away natural oils.


Synthetic ingredients are not only harmful to humans and the environment, but are actually less effective than natural and organic ingredients. Pure ingredients from nature work with your skin and body to boost healing and regeneration.
What are Natural Cosmetics?


Natural cosmetics are made with ingredients from plants, minerals, and certain animal-derived ingredients, either untreated or treated with other natural ingredients. Pure, natural ingredients are minimally processed to preserve the natural benefits the ingredient holds.
So what is the hot trend in beauty today ? It is Going green.!!!

Cheerwine & Facebook Marketing

Chances are you’ve never heard of Cheerwine, but if you do know the name you may well be stockpiling glass bottles of it by the case.

The principal online distributor of this 94-year-old North Carolina specialty has a mystery on its hands: why, pray tell, is there a Cheerwine boom? “Sales have tripled since December,” said David Rivers, the president of Keg Works, a Buffalo-based Internet retailer of old-timey sodas and drink-related products.

Mr. Rivers has several theories about the Cheerwine sales spike, and his top suspects are Facebook and Twitter. “You have to understand that Cheerwine has a huge cult following,” he said, “and the people who love it are fanatics. One of them described it to me as ‘adult crack.’ ”

Recently KegWorks has been promoting Cheerwine heavily in social media “and on Twitter and on our own blog, and suddenly the fanatics are talking to each other, giving people who have moved away from the South the sudden realization that there is the possibility of ordering it,” he said.

For many, Mr. Barbitta said, “it connects people back to their roots, if they went to North Carolina State or Duke or Chapel Hill,” so their connection, he added, “is emotional,” thus the power of the social-network association. Cheerwine has more than 63,000 fans on Facebook.

Coca Cola Commercials 2011

Coca-Cola Company launched a lot of new ads at the beginning of 2011. For example, during the Superbowl XLV: Steelers vs Packers.

1. In the ad there are two guards stand on one side of a border in the older times. They are pacing back and forward giving each other dirty looks. Suddenly, there is a piece of garbage blows from one side to the other. The man on the side uses his sword to stab the garbage and then throws it back on the other side of the border with an angry noise. Then we can hear the refreshing sound of a bottle of Coke opening. The guy with who has the drink decides to share, but they don't want to break the rules.Finally, the other guy who also drinks the coke.


2.Coca Cola Commercial - "Reasons To Believe"
Advertising for Latin American,and the song is good.


3. Aishwarya - Coca Cola Commercial " Come to Coca-Cola"
It is an interesting ad, but it is hard to understand because it is an Indian ad.


4.Coca Cola "What Goes Around Comes Around"


Coca Cola Company has many successful ads and they attracted a lot of consumers to buy their products. Also, their ads are interesting.Coca cola's marketing campaign is to emphasize positive outlook.They are effective because the ads were placed at the right time, for example,during the Superbowl XLV Coca-Cola company lauched out the ad:Steelers vs Packers.Also, their ads are insteresing and meaningful, for example,the ad"Reasons To Believe", presenting the idea that life is meaningful and enjoyable. . What's more important, Cola-Cola company lauched differnt types of ads in different counties based on their languages.

Is it a decent way to advertise ???

Hello everybody, today I am going to write about decency in advertisements. Whether it is relevant to apply controversially subjects in advertisement for at catch the consumers’ attention? Is it relevant to apply half naked picture of women? And can it give the expected attention and the expected profit? Many firms apply controversially subjects for at catch the consumers attention and Danish established company Cult A/S has created that kind of advertisement for its products. The whole idea from the beginning of the soft drink Cult was about to compete with energy drink – RED BULL that was prohibited in Denmark due to the high contain of caffeine. However Red Bull was launched to the Danish market 1 year ago during the recession period just with lower contain of caffeine then for example in USA.

Lately Cult became synonymous with a party, energy and beautiful young people having fun at European night clubs. Soft drinks were even occasionally freely given by lightly dressed “ads-girls”. However that wasn’t enough for the company and ithas created CULT-SHAKER that became a substitute for beer and contains 4,8 % vol.
In order to promote new product CULT A/S created most indecent advertisements targeted towards young people. Earlier there had been big discussion in Denmark about Cult Shakers’ advertisement for the pornographic pictures that were placed in public places such as bus stops.

One of advertisement depicts two naked women in an intimate embrace, and the text is "Enjoy Shaker – with a twist". One of the women holds a product (bottle) in her hand.

Others shows either naked body of a man and a woman showed below.

The advertisement for Cult Shaker has an sexual content and many persons could be induced abortion and affronted. The following was published in the Danish medias afterwards:

Consumers' ombudsman has among other things written to society, when a firm market a product in the authorities; have to take into consideration at the advertisement looks of all section of the populations. This form of conscious provocative marketing, which contemporary push and affront a lager number persons, is after Consumers' ombudsman understanding unethical and ought to not find place.



I believe the advertisement from Cult Shaker is suitable to target groups which are between 16 and 50, but I entirely agree with consumers' ombudsman about the advertisement looks of all section of the populations. I believe it was incorrect of Cult Shaker that published their advertisement in public places. However it shouldn’t be a big deal to place that kind of advertisements in clubs, coffe shops etc. Companies promoting its products in this way must take into consideration whether it is published in order to achieve the particular target group and not to outrage the others.

What is your is your opinion guys? I would love to discuss it with you here!!!!

Beauty advertisements affect women a lot

I found an interesting article in Yahoo.com. The article was talking how advertisement affect women's behavior in different ways. Women have much more pressure of media and the idea of what beauty is. Photoshop is the software that helps people edit their photos. Though the photoshop, the images and videos will look more perfectly, and makes people look more beautiful.

Beauty advertisement affect women's behavior in several ways. First, there is a model for every beauty product, and the models look perfect. They have perfect skin and shinny hair. You can find this kind of advertisements everywhere. The model is try to promote the results after apply the products. Makeup also plays an important role, through the advertisements, you find know that whether is her natural skin.

Also, many beauty advertisements are being promoted by the slim, beauty, tall models. They try to present that if you use the products you will be look like them.

In my personal experiences, women are really affected by advertisements a lot. For example, when I want to buy some clothes on line sometimes I only look at the models. If the models look good, I will expect the same results after I buy the clothes. However, sometimes you will find that the clothes you buy online are different after you wear. The colors , materials will be different from online. This is the marketing strategy, everyone wants to be look good and beauty. So the marker use the young, beauty model to attract the consumers to buy their products.

Dove's advertisement presented a good idea: the dove self-esteem, to be real beauty.

Dr Pepper “Hunt for the Unbelievable”

Hello, my name is Brandy Smith and I am majoring in both art and business at Pacific Lutheran University, my concentrations are on two dimensional fine art and marketing. I am from Tacoma Washington and am an avid artist. During this blog project I will be informing you about online visual ad “banners” on the web and evaluating different aspects of them and results of implementation banners by different companies that are in the cosmetic and soft drinks industries.

I found this interesting article about a new Dr Pepper campaign on the New York Times site recently.

There is this new Dr Pepper campaign that is taking place only online, it is centered on the “unbelievable” characters like seen on their recent TV commercials. It is called “Hunt for the Unbelievable,” and the point of the campaign is to invites consumers to search various sections of Yahoo to find the characters and to qualify for a sweepstakes.

Yahoo is producing the rich-media ads for its campaign with PointRoll, the sweepstakes is to win an “unbelievably satisfying” trip worth $10,000 (which the winner will create them self with Promotions.com). The campaign on yahoo.com began on Jan. 18 and is scheduled to run through March 31 with an estimated budget of $700,000 to $900,000.

The campaign is indicative of the increasing interest among marketers in having online versions of ads that run in traditional media like television, radio, magazines and newspapers. The set-up for the Hunt for the Unbelievable, at http://dietdrpepperhunt.yahoo.com/music, begins with this explanation: “The members of ‘I Exist!’ support group have gone missing. Help Diet Dr Pepper Guy find them, and you’ll be entered for a chance to win an unbelievably satisfying getaway!” It’s kind of fun to play and is well worth wasting a couple of minutes on.

The City of Cyclists

Finally I am writing my really first blog that I was looking so much forward to! Let me first of all introduce myself. I live in Copenhegn that is capital city of little Scandinavian country – Denmark. However I was born in St.-Petersburg (Russia) and relocated to Denmark when I was young together with my parents. Today I am a lucky exchange student at Pacific Lutheran University of Tacoma where I take my last semester at school of Business. My major and biggest interest t is marketing and I will therefore focus on the different innovative AD approaches that I’ve encountered through recent time.

Since I am from Europe my blog will primarily refer to European and of course also Danish methods of untraditional advertisement. Actually I can compare Denmark to PLU – a small, cozy and sustainable community of people that cares about environment and creates different ways to protect it. Copenhagen is the first city in the world where we have the highest amount of bicycles pr inhabitant and was nominated to “the City of Cyclists”. Danes prefer to take a bicycle to their job or educational institution rather than use a car that pollutes environment. Moreover Danes encouraging all Copenhagen’s visitors to apply the same method of transportation and therefore offering free city bicycles for all that are interested to try it!

 If one day you are will travel to Denmark, I will advice to take that advantage and simply use our city bike that is synonymous with Copenhagen. In fact, the official gift from The City of Copenhagen to American president Bill Clinton, when he visited Copenhagen in 1997, was a specially designed city bike called "City Bike One"! The bicycles are free and completely safely to use due to the fact that there are bicycle tracks along the main roads everywhere in Copenhagen and actually all cities and town in Denmark.

Lots of people associate Copenhagen with its city bicycles and that is a reason why different companies have chosen to put their advertisements on bicycles wheels or on the map of Copenhagen that placed in front of the user.  People will always remember that adventure and in most situations their subconsciousness will remember advertisement that was placed in the used bicycle.

I am very proud of my sustainable city and hope that you will one day experience Copenhagen as well! I hope that you liked my blog and ooking forward to write about other new and different advertisements that were recently initiated. I think it will probably be a Danish one again, but am and not sure yet :)

www.bycyklen.dk/english/thecitybikeandcopenhagen.aspx

Hello

Hi guys, I am Elena and I am going to write about different AD approaches this weekend. Looking forward to see your comments!!!

Second Introductory

We are a group of three students from Pacific Lutheran University how are all major in Marketing. For this blog we have choose to focus on two industries for our topic: advertisement of cosmetic products and soft drinks industries as our interest areas. However we are going to divide our broad focus area into three different sections listed below:

Elena Chalapanova’s interest are in how the innovational advertisement is applied by different companies today in order to distinguish themselves and catch customers attention in the most efficient way. Moreover it will be interesting to read and see how the new ideas are created today, compared to the traditional way of advertising.

Brandy Smith’s blog area is focused on banner internet advertisement and evaluation of different aspects and results of implementation such promotions by different companies that are in cosmetic products and soft drinks.

Mandy (Shaojun Lin)’s interest is in how advertisements affect a customer and how these advertisements are affect consumer's shopping behaviors.

We hope that our blog will catch your attention! We are looking forward to work on this blog, and we hope to bring news and interesting information for our subscribers!!! We will be pleased to answer all your questions and remark on your comments.

Introductory

We are Pacific Lutheran University students who are all majors in business - more specific marketing. In our e-marketing class we are making blogs and we’ve decided to concentrate our blog on internet advertisement. The three of us are girls and our choice of interest industries for this blog are beauty/cosmetic products and soft drinks industries.

http://www.plu.edu/busa/